Harry Henry
Harry Henry (11 March 1916 – 11 March 2008) was one of Britain's market research pioneers whose contributions to its acceptance and understanding won him an international reputation. He was the last survivor of the 23 founders of the Market Research Society (MRS), which he helped establish in 1947, and which now has 8,000 members in 50 countries. He married Mary Anstey, daughter of Vera Anstey, in 1938. She died in 1989, a year after they had celebrated their golden wedding anniversary.In publishing, he was marketing director of the Thomson Organisation for nine years, where he also became a deputy managing director. His influence was significant in pulling an old-fashioned conservative industry towards the appreciation and practice of marketing in newspapers and magazines, a benefit inherited by radio and television. He was the first to use the computer in a market research study. In 1988, he received the Market Research Society's rarely awarded Gold Medal. In 2004, he received the Advertising Association's prestigious Mackintosh Medal, awarded for outstanding personal and public service to the industry (in this case, only the third time in the previous fifteen years, and also in recognition of forty years as chairman of its Advertising Statistics Committee). Provided by Wikipedia
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31by Read, D. TOther Authors: “...McHenry, Harry I...”
Published 1988
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33by Read, D. TOther Authors: “...McHenry, Harry I...”
Published 1988
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35by McDonald, Eugene FrancisOther Authors: “...Henry, Harry André...”
Published 1928
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36by Cheng, Yi-WenOther Authors: “...McHenry, Harry I...”
Published 1989
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38Other Authors: “...McHenry, Harry I...”
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39Published 1990Other Authors: “...McHenry, Harry I....”
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40Published 1990Other Authors: “...McHenry, Harry I....”
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.Conference Proceeding Book