Web analytics : an hour a day /

Web analytics : an hour a day /

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Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing

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Bibliographic Details
Main Author: Kaushik, Avinash
Format: Book
Language:English
Published: Indianapolis, Ind. : Wiley Pub., ©2007
Series:Serious skills
Subjects:
Internet marketing
Internet users > Statistics > Data processing
Web site development
Web usage mining
Analyse du comportement des internautes
Internautes > Statistiques > Informatique
Marketing sur Internet
Sites Web > Développement
COMPUTERS > Online Services
COMPUTERS > System Administration > Storage & Retrieval
Internet searching
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Table of Contents:
  • Ch. 1. Web analytics
  • present and future
  • Ch. 2. Data collection
  • importance and options
  • Ch. 3. Overview of qualitative analysis
  • Ch. 4. Critical components of a successful Web analytics strategy?
  • Ch. 5. Web analytics fundamentals
  • Ch. 6. Month 1 : diving deep into core Web analytics concepts
  • Ch. 7. Month 2 : jump-start your Web data analysis
  • Ch. 8. Month 3 : search analytics
  • internal search, SEO, and PPC
  • Ch. 9. Month 4 : measuring email and multichannel marketing
  • Ch. 10. Month 5 : Website experimentation and testing-shifting the power to customers and achieving significant outcomes
  • Ch. 11. Month 6 : three secrets behind making Web analytics actionable
  • Ch. 12. Month 7 : competitive intelligence and Web 2.0 Analytics
  • Ch. 13. Month 8 and beyond : shattering the myths of Web analytics
  • Ch. 14. Advanced analytics concepts
  • turbocharge your Web analytics
  • Ch. 15. Creating a data-driven culture
  • practical steps and best practices

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