Qualitative research methods for media studies /
"This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the histo...
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
2013
New York : [2013], ©2013 |
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| 100 | 1 | |a Brennen, Bonnie | |
| 245 | 1 | 0 | |a Qualitative research methods for media studies / |c Bonnie S. Brennen |
| 260 | |a New York : |b Routledge, |c 2013 | ||
| 260 | |a New York : |b Routledge, |c [2013], ©2013 | ||
| 300 | |a vii, 238 p. ; |c 24 cm | ||
| 300 | |a vii, 238 pages ; |c 24 cm | ||
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| 500 | |a This WorldCat-derived record is shareable under Open Data Commons ODC-BY, with attribution to OCLC |5 CTY | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a "This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"-- |c Provided by publisher | ||
| 650 | 0 | |a Mass media |x Research |x Methodology | |
| 650 | 7 | |a SOCIAL SCIENCE / Media Studies |2 bisacsh | |
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