European business and brand building /
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| Corporate Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Bruxelles ; New York :
P.I.E. Peter Lang,
c2012
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| Subjects: | |
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| Item Description: | " The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso |
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| Physical Description: | 264 p. : ill. ; 22 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 905201793X 9789052017938 |