Strategic place branding methodologies and theory for tourist attraction /
"This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world"--
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hershey PA :
Business Science Reference,
[2017]
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| Series: | Advances in hospitality, tourism, and the services industry book series
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| Subjects: | |
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