Blown to bits : how the new economics of information transforms strategy /

Blown to bits : how the new economics of information transforms strategy /

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Richness or Reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information--customized products and services tailored to a niche audience--or could reach out to a larger market, but with watered-down information that sacrificed richness...

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Bibliographic Details
Main Author: Evans, Philip, 1950-
Other Authors: Wurster, Thomas S
Format: Book
Language:English
Published: Boston : Harvard Business School Press, c2000
Boston, Mass. : [1999], c2000
Boston, Mass. : [2000], ©2000
Boston, Mass. : c2000
Boston, Mass. : ©2000
Boston, Mass. : [2000]
Subjects:
Atarazanas > Valencia
Business planning
Competition
Information technology
Knowledge management
Strategic planning
Economic Competition
Knowledge Management
reference
referencia
référence bibliographique
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245 1 0 |a Blown to bits :  |b how the new economics of information transforms strategy /  |c Philip Evans, Thomas S. Wurster 
260 |a Boston :  |b Harvard Business School Press,  |c c2000 
260 |a Boston, Mass. :  |b Harvard Business School Press,  |c [1999], c2000 
260 |a Boston, Mass. :  |b Harvard Business School Press,  |c [2000], ©2000 
260 |a Boston, Mass. :  |b Harvard Business School Press,  |c c2000 
260 |a Boston, Mass. :  |b Harvard Business School Press,  |c ©2000 
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504 |a Includes bibliographical references (pages 231-248) and index 
504 |a Includes bibliographical references and index 
505 0 |a A cautionary tale -- Information and things -- Richness and reach -- Deconstruction -- Disintermediation -- Competing on reach -- Competing on affiliation -- Competing on richness -- Deconstructing supply chains -- Deconstructing the organization -- Monday morning 
505 0 0 |g Chapter 1  |t A Cautionary Tale  |g 1 --  |g Chapter 2  |t Information and Things  |g 9 --  |g Chapter 3  |t Richness and Reach  |g 23 --  |g Chapter 4  |t Deconstruction  |g 39 --  |g Chapter 5  |t Disintermediation  |g 69 --  |g Chapter 6  |t Competing on Reach  |g 99 --  |g Chapter 7  |t Competing on Affiliation  |g 125 --  |g Chapter 8  |t Competing on Richness  |g 147 --  |g Chapter 9  |t Deconstructing Supply Chains  |g 169 --  |g Chapter 10  |t Deconstructing the Organization  |g 193 --  |g Chapter 11  |t Monday Morning  |g 221 
505 0 0 |g ch. 1  |t A Cautionary Tale --  |g ch. 2.  |t Information and Things --  |g ch. 3.  |t Richness and Reach --  |g ch. 4.  |t Deconstruction --  |g ch. 5.  |t Disintermediation --  |g ch. 6.  |t Competing on Reach --  |g ch. 7.  |t Competing on Affiliation --  |g ch. 8.  |t Competing on Richness --  |g ch. 9.  |t Deconstructing Supply Chains --  |g ch. 10.  |t Deconstructing the Organization --  |g ch. 11.  |t Monday Morning. 
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520 |a Richness or Reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information--customized products and services tailored to a niche audience--or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal. Much of business strategy as we know it today rests on this fundamental dilemma 
520 1 |a "Blown to bits reveals how the spread of connectivity and common standards is redefining the information channels that link businesses with their customers, suppliers, and employees. Increasingly, your customers will have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and your competitors will pick off the most profitable parts of your value chain." "Blown to bits shows how to build new strategies that reflect a world in which richness and reach go hand in hand and how to make the most of the new forces shaping competitive advantage."--BOOK JACKET 
520 1 |a "Blown to bits reveals how the spread of connectivity and common standards is redefining the information channels that link businesses with their customers, suppliers, and employees. Increasingly, your customers will have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and your competitors will pick off the most profitable parts of your value chain." "Blown to bits shows how to build new strategies that reflect a world in which richness and reach go hand in hand and how to make the most of the new forces shaping competitive advantage."--Jacket 
520 1 |a "Blown to bits reveals how the spread of connectivity and common standards is redefining the information channels that link businesses with their customers, suppliers, and employees. Increasingly, your customers will have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and your competitors will pick off the most profitable parts of your value chain."--BOOK JACKET 
520 8 |a Now, say Evans and Wurster, the new economics of information is eliminating the trade-off between richness and reach, blowing apart the foundations of traditional business strategy. Blown to Bits reveals how the spread of connectivity and common standards is redefining the information channels that link businesses with their customers, suppliers, and employees. Increasingly, your customers will have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and your competitors will pick off the most profitable parts of your value chain. Your competitive advantage is up for grabs 
520 8 |a "Blown to bits shows how to build new strategies that reflect a world in which richness and reach go hand in hand and how to make the most of the new forces shaping competitive advantage."--BOOK JACKET 
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