Blown to bits : how the new economics of information transforms strategy /

Blown to bits : how the new economics of information transforms strategy /

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Richness or Reach? The trade-off used to be simple but absolute: Your business strategy either could focus on "rich" information--customized products and services tailored to a niche audience--or could reach out to a larger market, but with watered-down information that sacrificed richness...

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Bibliographic Details
Main Author: Evans, Philip, 1950-
Other Authors: Wurster, Thomas S
Format: Book
Language:English
Published: Boston : Harvard Business School Press, c2000
Boston, Mass. : [1999], c2000
Boston, Mass. : [2000], ©2000
Boston, Mass. : c2000
Boston, Mass. : ©2000
Boston, Mass. : [2000]
Subjects:
Atarazanas > Valencia
Business planning
Competition
Information technology
Knowledge management
Strategic planning
Economic Competition
Knowledge Management
reference
referencia
référence bibliographique
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