Research methods in luxury management /
"This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and app...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Routledge,
2023
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| Series: | Mastering luxury management
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| Subjects: | |
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