Time is money : the business value of web performance /
If you want to convince your organization to conduct a web performance upgrade, this concise book will strengthen your case. Drawing upon her many years of web performance research, author Tammy Everts uses cases studies and other data to explain how web page speed and availability affect a host of...
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| Format: | Book |
| Language: | English |
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Beijing, [China] :
O'Reilly Media,
2016
Sebastopol, CA : 2016 |
| Edition: | First edition |
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Table of Contents:
- Copyright; Table of Contents; Introduction; Why Should Anyone Care About Web Performance?; My Hopes for This Book; Performance Is a Human Issue; Chapter 1. The Psychology of Web Performance; Fast Websites and Apps Create Happier Users; How Fast Do We Expect Web Pages to Be?; Our Need for Web Speed; Why Are We Impatient? Because Neuroscience; Sensory memory; Short-term memory and working memory; What Is "Flow" and How Does It Relate to How We Use the Web?; Questioning Our Assumptions: Do Delays Really Hurt Productivity?; What Does This Mean in Web Performance Terms?; Web Stress: It's a Thing
- Case Study: Edmunds.com Shaves 7 Seconds off Load Time, Sees 17% Increase in Page Views and 3% Increase in Ad RevenueCustomer Satisfaction and Retention; Case Study: Impact of Page Slowdown on Returning Traffic; Google Ranking and Organic Search Traffic; The "Slow" Label; Case study: Smartfurniture.com Accelerates Pages, Enjoys 20% Increase in Organic Search Traffic (Plus More Sales!); Mobile Matters; Case Study: Measuring the Impact of Page Slowdowns on Mobile Metrics; Takeaway; Chapter 3. Measuring Performance from Within; Employee Satisfaction; Slow Performance Hurts Morale
- Case study: Staples.com shaves 1 second from load time, improves conversion rate by 10%Case study: AutoAnything.com cuts page load in half, increases conversion rate by 9%; Case study: Mozilla shaves 2.2 seconds from load times, increases download conversions by 15.4%; Case study: Obama fundraising platform improved speed by 60% and raised an additional 34 million; Case Study: Intuit Cuts Load Times by More Than Half, Increases Conversions by 14%; Who Converts When?; Different Pages in the Conversion Funnel Can Have Different Conversion Rates
- Consumer Web Applications Have Raised the Bar for Performance
- Mobile Users Feel Web Stress, TooWhat Does This Dissatisfaction with Mobile Performance Look Like at a Neuroscientific Level?; Takeaway; Chapter 2. Speed as Competitive Advantage; Retail Isn't the Only Vertical Market Affected by Performance; Slow Time Versus Downtime: Which Hurts Your Business More?; Brand Perception; Slow Web Pages Undermine Brand Health; Case study: Healthcare.gov's "epic fail" is conflated with the entire Obama administration; Conversions and Revenue; Case study: Every 1 second of load time improvement equals a 2% conversion rate increase for Walmart.com