Qualitative research methods for media studies /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
2017
|
| Edition: | Second edition |
| Subjects: | |
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Table of Contents:
- Machine generated contents note: ch. 1 Getting Started
- Quantitative vs. Qualitative Research
- The Development of Qualitative Research
- Conceptual Orientations
- ch. 2 Doing Qualitative Research
- Common Qualitative and Quantitative Terms
- The Ethics of Qualitative Research
- The Qualitative Research Process
- Choosing a Research Topic
- Crafting Research Questions
- Gathering and Analyzing Evidence
- Using Big Data
- Crafting a Research Report
- ch. 3 Interviewing
- Qualitative Interviews
- Ethical Considerations
- Using Qualitative Interviews
- Conceptualizing a Study
- Designing a Study
- Conducting Interviews
- Interviewing Techniques
- Transcribing Interviews
- Analyzing the Information
- Verifying Information
- Writing a Research Report
- Interviewing Exercises
- ch. 4 Focus Groups
- The Development of Focus Groups
- Contemporary Focus Groups
- The Role of a Moderator
- Facilitators' Communication Strategies
- Recruiting Participants
- Dealing With Difficult Participants
- Ethical Considerations
- The Focus Group Process
- Focus Group Research
- Focus Group Exercises
- ch. 5 History
- Traditional vs. Cultural History
- Media History
- The Method of History
- Collecting Historical Evidence
- Types of Historical Materials
- Evaluating Historical Evidence
- Ethical Considerations
- Research Using History
- Historical Methods Exercises
- ch. 6 Oral History
- Technique of Oral History
- Interview Strategies
- Learning to Listen
- The Editing Process
- Ethical Considerations
- Research Using Oral History Transcripts
- Oral History Exercises
- ch. 7 Ethnography and Participant Observation
- Thick Description
- Ethnography in Media Studies
- Digital Ethnography
- Participant Observation
- Participant Observation Through Avatar
- Field Notes
- Reflexivity
- Analyzing and Interpreting Ethnographic Material
- Ethical Considerations
- Research Using Ethnography
- Participant Observation Exercises
- ch. 8 Textual Analysis
- What is a Text?
- The Development of Textual Analysis
- The Influence of Semiotics
- Theory and Interpretation
- Encoding and Decoding
- Ideological Analysis
- Genre Analysis
- Rhetorical Analysis
- Using New Technologies in Textual Analysis
- Ethical Considerations
- Research Using Textual Analysis
- Textual Analysis Exercises