Pakwheels.com--the next challenge! /

This case features the challenges of a start-up website in the used car market in 2015 as its founding partners assess potential sources of profitable growth and ways to maintain their competitive advantage. Founded in Pakistan, PakWheels.com was a vertically classified automotive portal. The case g...

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Bibliographic Details
Main Authors: Arif, Farrah (Author), Sarfraz, Sarah Suneel (Author)
Format: Book
Language:English
Published: London : SAGE Publications Pvt. Ltd, 2017
Series:SAGE Knowledge Cases.
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