Case studies in the traditional food sector : a volume in the Consumer Science and Strategic Marketing series /

Case studies in the traditional food sector : a volume in the Consumer Science and Strategic Marketing series /

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Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the fo...

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Bibliographic Details
Other Authors: Cavicchi, Alessio (Editor), Santini, Cristina (Editor)
Format: Book
Language:English
Published: Duxford, United Kingdom : Woodhead Publishing is an imprint of Elsevier, [2018]
Series:Woodhead Publishing in food science, technology, and nutrition
Subjects:
Food industry and trade > Case studies
Food > Social aspects > Case studies
BUSINESS & ECONOMICS / Industries / General
BUSINESS & ECONOMICS > Industries > General
Food industry and trade
Food > Social aspects
Electronic books
Case studies
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