Case studies in the traditional food sector : a volume in the Consumer Science and Strategic Marketing series /
Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the fo...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Duxford, United Kingdom :
Woodhead Publishing is an imprint of Elsevier,
[2018]
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| Series: | Woodhead Publishing in food science, technology, and nutrition
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| Subjects: | |
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Table of Contents:
- Traditional food: definitions and nuances / Francesca Galli
- Global challenges in traditional food production and consumption / Gervasio Antonelli and Elena Viganò
- Traditional food products and consumer choices: a review / Vincenzina Caputo, Giovanna Sacchi and Angelos Lagoudakis
- Sensory and consumer approaches for targeted product development in the agro-food sector / Davide Giacalone
- How can consumer science be used for gaining information about consumers and the market? / Erdogan Koc and Hakan Boz
- How can consumer science help to reduce the risk of market failure? An academician-practictioner approach in the Italian olive oil industry / Cristina Santini, Alessio Cavicchi, Chiara Seghieri and Lucia Bailetti
- How do firms process info? Monitoring brand equity drivers in food and beverage sectors / Rosaria Romano, Marcello Risitano and Michele Quintano
- Exploring the benefits of employing market insights and consumer trends in food product innovation: a case study from Germany / Adrienne Steffen
- Marketing research on fruit branding: the case of the pear club variety "Angelys" / Maurizio Canavari
- How can consumer science help firms transform their dog (BCG matrix) products into profitable products? / Biancamaria Torquati, Riccardo Scapra, Irene Petrosillo, Maria G. Ligonzond Chiara Paffarini
- How CS can be used for producing info that can be employed in strategy making / Roberta Capitello, Maria De Salvo and Diego Begalli
- Regional food labels as a way to reposition mature products / Martina Chalupová and Daniel Němec
- How do firms use consumer science to target consumer communication? The case of animal welfare / Maria Cecilia Mancini, Davide Menozzi, Filippo Arfini and Mario Veneziani