Compete by meeting unmet needs : how Zipcar rethought the car rental business /

"This Element is an excerpt from Inspire!: why customers come back (ISBN: 9780131361881) by Jim Champy. Today's most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it--with lessons you can apply in your own business"--Resource description page

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Bibliographic Details
Main Author: Champy, James, 1942-
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010
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Stanford University

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