Compete by meeting unmet needs : how Zipcar rethought the car rental business /
"This Element is an excerpt from Inspire!: why customers come back (ISBN: 9780131361881) by Jim Champy. Today's most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it--with lessons you can apply in your own business"--Resource description page
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| Format: | Book |
| Language: | English |
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Upper Saddle River, N.J. :
Pearson Education Pub. as FTPress Delivers,
©2010
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