Web analytics : an hour a day /

Web analytics : an hour a day /

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Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing

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Bibliographic Details
Main Author: Kaushik, Avinash
Format: Book
Language:English
Published: Indianapolis, Ind. : Wiley Pub., ©2007
Series:Serious skills
Subjects:
Internet marketing
Internet users > Statistics > Data processing
Web site development
Web usage mining
Analyse du comportement des internautes
Internautes > Statistiques > Informatique
Marketing sur Internet
Sites Web > Développement
COMPUTERS > Online Services
COMPUTERS > System Administration > Storage & Retrieval
Internet searching
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Internet

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Stanford University

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Call Number: INTERNET RESOURCE

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