Ads, fads, and consumer culture : advertising's impact on American character and society /

Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communica...

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Bibliographic Details
Main Author:	Berger, Arthur Asa, 1933-
Format:	Book
Language:	English
Published:	Lanham : Rowman & Littlefield Publishers, [2007], ©2007 Lanham : c2007 Lanham : ©2007 Lanham, Md. : c2007 Lanham : [2007]
Edition:	3rd ed
Subjects:	Advertising > United States Consumer education > United States Popular culture > United States Advertising Consumer education Popular culture United States
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