Ads, fads, and consumer culture : advertising's impact on American character and society /
Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communica...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lanham :
Rowman & Littlefield Publishers,
[2007], ©2007
Lanham : c2007 Lanham : ©2007 Lanham, Md. : c2007 Lanham : [2007] |
| Edition: | 3rd ed |
| Subjects: | |
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| Summary: | Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing-and comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text "Now in its third edition, the popular Ads, Fads, and Consumer Culture is a cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing - and comes complete with updated ads and Berger's signature drawings "Now in its third edition, the popular Ads, Fads, and Consumer Culture is a cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing - and comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text."--BOOK JACKET Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text."--Jacket |
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| Physical Description: | xxv, 217 p. : ill. ; 24 cm xxv, 217 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (p. 203-210) and index Includes bibliographical references (pages 203-210) and index |
| ISBN: | 0742554430 (cloth : alk. paper) 0742554430 0742554449 (pbk. : alk. paper) 0742554449 9780742554436 (cloth : alk. paper) 9780742554436 9780742554443 (pbk. : alk. paper) 9780742554443 |