Ads, fads, and consumer culture : advertising's impact on American character and society /

Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overv...

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Bibliographic Details
Main Author:	Berger, Arthur Asa, 1933-
Format:	Book
Language:	English
Published:	Lanham, Md. : Rowman & Littlefield Pub., [2004], ©2004 Lanham, Md. : c2004 Lanham, Md. ; Oxford : c2004 Lanham, Md. : [2004]
Edition:	2nd ed
Subjects:	Advertising > United States Consumer education > United States Popular culture > United States Advertising Consumer education Popular culture United States
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