Predictive analytics, data mining and big data : myths, misconceptions and methods /

Predictive analytics, data mining and big data : myths, misconceptions and methods /

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Digital technologies are revolutionizing the business world by challenging existing practices and enabling a new generation of business models. Business in the digital economy is an accessible new series of books that tackle the business impacts of technology for the emerging digital economy. Aimed...

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Bibliographic Details
Main Author: Finlay, Steven, 1969-
Corporate Authors: Ford Library E-Book Collection, Edward Giera and Kimberly Hirschman Fund, ProQuest ebook central
Format: Book
Language:English
Published: Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014
Subjects:
Big data
Business planning > Data processing
Consumer behavior > Forecasting
Consumer profiling
Data mining
Decision making > Data processing
Management > Data processing
Consumer behavior
Electronic books
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