Pricing ArcelorMitall steel globally : the effects of currency changes /

Pricing ArcelorMitall steel globally : the effects of currency changes /

International companies can often face marketing challenges as a result of the intricacies of international finance. This case study focuses on ArcelorMittal, the world's largest steel manufacturer, and the pricing challenges that the company faces due to ever changing exchange rates and fluctu...

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Bibliographic Details
Main Authors: Baack, Daniel W. (Author), Baack, Donald (Author), Harris, Eric G. (Author)
Format: Book
Language:English
Published: [London] : SAGE, 2016
Series:SAGE Knowledge Cases.
SAGE knowledge. Cases
Subjects:
ArcelorMittal (Firm)
Foreign exchange rates > Case studies
Steel > Prices > Case studies
Foreign exchange rates
Steel
Steel > Prices
Case studies
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