Personal branding in the knowledge economy the inter-relationship between corporate and employee brands /
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the...
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| Format: | Electronic Book |
| Language: | English |
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New York, NY :
Routledge,
2022
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| Series: | Routledge advances in management and business studies
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