Sapient : defining success was both the challenge and the opportunity /
Although Sapient was categorized as a marketing, business, and technology consulting company, employees insisted that they never sold consulting or provided mere deliverables. Instead, Sapient promised "client success" and to this end had articulated a model with three principles that the...
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[London] :
SAGE,
2016
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| Series: | SAGE Knowledge Cases.
SAGE knowledge. Cases |
| Subjects: | |
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