Predictive marketing : easy ways every marketer can use customer analytics and big data /
"Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The mark...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2015]
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| Edition: | 1st edition |
| Series: | Gale eBooks
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| Subjects: | |
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