Marketing identities : the invention of Jewish ethnicity in Ost und West /

Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern mar...

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Bibliographic Details
Main Author:	Brenner, David A., 1964-
Format:	Book
Language:	English
Published:	Detroit : Wayne State University Press, 1998 Detroit : c1998 Detroit : ©1998 Detroit, MI : [1998], ©1998 Detroit : [1998]
Subjects:	Ost und West (Berlin, Germany : 1901) > UNAUTHORIZED Ost und West (Berlin, Germany : 1901) Jews > Attitudes Jews > Germany > Intellectual life Jews, East European > Germany > Intellectual life Jews, East European > Germany > Public opinion Jews, East European > Germany > Attitudes Ethnic relations Intellectual life Jews Jews > Intellectual life Jews, East European Jews, East European > Intellectual life Jews, East European > Public opinion Public opinion Germany > Ethnic relations Germany
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