The executive's guide to corporate events and business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty, and drive growth /
An industry expert shows readers how to get the best return on investment from corporate events. Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, c...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mississauga, Ont. :
J. Wiley & Sons Canada,
©2007
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|