The Oxford handbook of music and advertising /
The Oxford Handbook of Music and Advertising assembles an array of 42 pathbreaking chapters on the production, texts, and reception of advertising through music. The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. The...
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
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New York :
Oxford University Press,
2021
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| Series: | Oxford handbooks online
Oxford handbooks online |
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