The Oxford handbook of music and advertising /
The Oxford Handbook of Music and Advertising assembles an array of 42 pathbreaking chapters on the production, texts, and reception of advertising through music. The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. The...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Oxford University Press,
2021
|
| Series: | Oxford handbooks online
Oxford handbooks online |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The Oxford Handbook of Music and Advertising assembles an array of 42 pathbreaking chapters on the production, texts, and reception of advertising through music. The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. The last section addressing "Reception" involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks |
|---|---|
| Item Description: | Also issued in print: 2021 |
| Physical Description: | 1 online resource (864 pages) |
| Audience: | Specialized |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0190691255 9780190691257 (ebook) : 9780190691257 |
| Access: | Restricted for use by site license |