Motives for metaphor in scientific and technical communication /
"This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool in science. Using the controversy over cloning as an example, the author establishes why scientists should be aware of how they use metaphor to explain science to the public and how metapho...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Amityville, N.Y. :
Baywood Pub.,
c2008
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| Series: | Baywood's technical communications series (Unnumbered)
Baywood's technical communications series |
| Subjects: | |
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