Demand-driven forecasting : a structured approach to forecasting /

An updated new edition of the comprehensive guide to better business forecasting Many companies still look at quantitative forecasting methods with suspicion, but a new awareness is emerging across many industries as more businesses and professionals recognize the value of integrating demand data (p...

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Bibliographic Details
Main Author: Chase, Charles (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Edition:Second edition
Series:Wiley and SAS business series
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Stanford University

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