Interview with Federico Braun, interviewed by Andrea Lluch, Buenos Aires, Argentina,
Mr. Braun describes La Anónima's course over four generations, from a small grocery store business into a major supermarket chain in Argentina, and its entrance into meat packing and distribution. He points to local knowledge, innovation and efficiency, especially in terms of information techno...
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| Format: | Electronic Book |
| Language: | Spanish English |
| Published: |
Boston, MA :
Harvard Business School,
c2008
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| Summary: | Mr. Braun describes La Anónima's course over four generations, from a small grocery store business into a major supermarket chain in Argentina, and its entrance into meat packing and distribution. He points to local knowledge, innovation and efficiency, especially in terms of information technology, as well as a passion for customer service, as the company's greatest assets and contributors to its growth. Mr. Braun believes La Anónima's success is also a result of a conservative profit distribution policy, with heavy reinvestment allowing its ability to ride out the volatility of the Argentine economy |
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| Item Description: | Interview translated into English. Transcript available in English and Spanish Title from PDF title page (viewed on September 18, 2014) |
| Physical Description: | 1 online resource (38 p.) |
| Format: | Mode of access: World Wide Web System requirements: Adobe Acrobat Reader |
| Related Items: | Forms part of: Creating Emerging Markets oral history collection, 2006- Forms part of: Latin American oral history collection, 2006-2009 |
| Access: | Access Restrictions may apply. Contact Baker Library Historical Collections for more information |