Subliminal persuasion : influence & marketing secrets they don't want you to know /

Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you'...

Full description

Saved in:
Bibliographic Details
Main Author: Lakhani, Dave, 1965-
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, c2008
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Massachusetts Institute of Technology

Holdings details from Massachusetts Institute of Technology
Call Number: HF5827.9.L35 2008