Marketing to women around the world /

Marketing to women around the world /

Discusses the quiet revolution, the surge of women into the work force which has transformed the consumer marketplace. Describes in detail how demographics and attitudes among women affect their behavior affect their behavior in the marketplace as consumers

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Bibliographic Details
Main Author: Bartos, Rena
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, [1989], ©1989
Boston, Mass. : c1989
Boston, Mass. : c1989
Boston, Mass. : [1989]
Subjects:
Marketing
Women consumers
Women in advertising
Women > Employment
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Stanford University

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Call Number: HC79.C6 B34 1989

Yale University

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Call Number: HC79 C6 B34 1989 (LC)
HC79.C6 B34 1989 (LC)

University of Chicago

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Call Number: HC79.C6B340 1989

Massachusetts Institute of Technology

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Call Number: HC79.C6.B34 1989

Johns Hopkins University

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Call Number: HC79.C6 B34 1989

Harvard University

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Call Number: 658.834 B293m
HC79.C6 B34 1989

Duke University

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Call Number: HC79.C6 B34 1989

Cornell University

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Call Number: HC79.C6 B29 1989

Princeton University

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Call Number: HC79.C6 B34 1989

Columbia University

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Call Number: HC79.C6 B34 1989

University of Pennsylvania

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Call Number: HC79.C6 B34 1989

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