From the old to the new : an analysis of the decline of Florida's oldest attraction–Cypress Gardens–and the genesis of Florida's newest attraction–Legoland /
The Merlin Corporation, through its subsidiary Legoland theme park intends to reenergize the old Cypress Gardens into one of Florida's most visited attraction for the 2–12 age group segments. Their solid financial backing allows them to weather some of the problems experienced by previous owner...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London :
International CHRIE,
2013
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| Series: | SAGE Business Cases
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| Subjects: | |
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