Measuring the success of sales training : a step-by-step guide for measuring impact and calculating ROI /

"It has never been more important to show examples of sales skills at work. The process to evaluate these skills is sometimes perceived as straightforward and routine, simply a matter of tracking the sales gains after the program has been conducted. But credibly evaluating sales training progra...

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Bibliographic Details
Main Author: Phillips, Patricia Pulliam
Format: Book
Language:English
Published: Alexandria, Va. : ASTD Press/ROI Institute, ©2013
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Stanford University

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