Leo Bogart papers,

Leo Bogart papers,

Collection documents Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, re...

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Bibliographic Details
Main Author: Bogart, Leo
Corporate Author: John W. Hartman Center for Sales, Advertising & Marketing History
Format: Kit
Language:English
Arabic
Chinese
Dutch
Finnish
French
German
Hebrew
Italian
Japanese
Portuguese
Romanian
Russian
Spanish
Swedish
Subjects:
Bogart, Leo
United States > Army. > Signal Corps.
Gannett Center for Media Studies
Innovation International Media Consulting Group
McCann-Erickson Worldwide
Newspaper Advertising Bureau (New York, N.Y.)
Revlon, Inc
Standard Oil Company
Advertising, Newspaper > United States
Marketing research > United States
Marketing research
Mass media and culture > United States > History > 20th century
Mass media and public opinion
Mass media > Audiences > Research
Mass media > Social aspects > United States
Newspaper reading > Research
Popular culture > United States
Readership surveys > United States
Sociology > Research > United States
Sociology > Research
Television > Social aspects
World War, 1939-1945 > Personal narratives, American
Audiocassettes
Brochures
Clippings (information artifacts)
Compact discs
DVDs
Electronic records (digital records)
Ephemera
Memorabilia
Negatives (photographs)
Newsletters
Photographs
Scrapbooks
Slides
Speeches
Videocassettes
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Duke University

Holdings details from Duke University
Call Number: Library Service Center
Oversize MS Box C:12

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