Social media strategy : marketing, advertising, and public relations in the consumer revolution /

Social media strategy : marketing, advertising, and public relations in the consumer revolution /

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Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics...

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Bibliographic Details
Main Author: Quesenberry, Keith A., 1971- (Author)
Format: Book
Language:English
Published: Lanham : Rowman & Littlefield, [2019]
Edition:Second edition
Subjects:
Internet advertising
Internet in public relations
Internet marketing
Social media
Social Media
Internet dans les relations publiques
Marketing sur Internet
Médias sociaux
Publicité sur Internet
BUSINESS & ECONOMICS > Industrial Management
BUSINESS & ECONOMICS > Management Science
BUSINESS & ECONOMICS > Management
BUSINESS & ECONOMICS > Organizational Behavior
social media
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Columbia University

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Call Number: EBOOKS

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