Yahoo! Web analytics : tracking, reporting, and analyzing for data-driven insights /

Yahoo! Web analytics : tracking, reporting, and analyzing for data-driven insights /

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"Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secr...

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Bibliographic Details
Main Author: Mortensen, Dennis R., 1972-
Format: Book
Language:English
Published: Indianapolis, Ind. : Wiley Pub., ©2009
Series:Serious skills
Subjects:
Yahoo! Web analytics
Consumers' preferences > Data processing
Internet users > Statistics > Data processing
Web sites > Statistics > Data processing
Web usage mining > Computer programs
Analyse du comportement des internautes > Logiciels
Consommateurs > Préférences > Informatique
Internautes > Statistiques > Informatique
Sites Web > Statistiques > Informatique
COMPUTERS > Digital Media > General
COMPUTERS > Interactive & Multimedia
COMPUTERS > Web > Site Design
COMPUTERS > Web > User Generated Content
Internet users
Web sites
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Stanford University

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Call Number: ISIL:US-CST

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