Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /

Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference /

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consum...

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Bibliographic Details
Corporate Author: Academy of Marketing Science Annual Conference
Other Authors: Krey, Nina, Pantoja, Felipe, Wu, Shuang
Format: Book
Language:English
Published: Cham : Springer, 2020
Series:Developments in Marketing Science
Subjects:
Marketing > Congresses
Business & Economics > Consumer Behavior
Business & Economics > Customer Relations
Business & Economics > Industries > General
Business & Economics > International > General
Business & Economics > Management
Business & Economics > Production & Operations Management
Business strategy
Customer services
Manufacturing industries
Market research
Marketing
Research & development management
Sales & marketing
Electronic books
Conference papers and proceedings
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